Hype

            In the article “Hype” the author talks about how advertisements are everywhere that our eyes can reach like “buses, billboards, stadiums, it says that advertisements are the most prevalent and toxic of the mental pollutants and also how the “increase in commercial advertising has happened so steadily and relentlessly that we haven’t quite waken up to the absurdity of it all".

            Have you ever noticed how the advertising industry has dominated the public space? Every place that our eyes can reach has a potential for advertising. We live surrounding of advertisements. They use many different ways to pollutants our mind like outdoors are everywhere, the traditional billboards, taxis, posters, side buses, electronic signs and etc. I had such a funny reaction another day when I saw for the first time a different way of advertisement. I was waiting for the train and when the train comes, the outside of the cars were all painted in red and white and also they draw the famous logistic dog of Target store. I started laugh and said to my friend: I guess they found another place to advertise. It was just too much the way they used all the train cars to advertise. The advertisements in public area are placed all the time in our consciousness that we can’t even escape or avoid them which is different when we see them on TV that we have the option to turn off whatever when we want.

            We never pay attention to figure how many advertisements we see in a day, but the article says that “commercial pollution floods your brain at the rate of about three thousands marketing messages per day”. You might think that is not possible but it is possible, we see so many advertisement that probably we understand that they have the right to advertise. Times Square is a perfect example of a public place that has been utilized by brands. When we get at Times square all we can see are advertisements. The building’s architecture is ignored, we don’t see them and more pollutants are throwing in our consciousness. There are some cities that cut off the advertisement in the public area or reduce the number of billboards, outdoors and etc and some more action should be done because our public spaces are turning in a privatized area and we should protect our public environment against these big advertisements industries.

            In sum, advertisements are the most prevalent and toxic of the mental pollutants. During our long day about three thousands marketing commercials affected our consciousness and there is nothing that we can do, every day more commercials are showing to us and more our public places are turning in abstract modern art which we don’t have the option to see or don’t see them.